Your Letter to Santa – Illustrated Children’s book
I came up with the simple concept of what happens to your letter to Santa? and created a basic storyboard. Working with a copywriter we developed the story and wrote it into verse.
I then illustrated the whole book in watercolours and finally added the personalisation element using DirectSmile embedding the child’s name into the watercolour illustrations. The success of this book led to the business moving into publishing, eventually becoming the UK’s largest personalised publisher.